Consumer Behaviour and Price Sensitivity in Urban Markets
Author : Rahul K and Dr. Geeta K Joshi
Abstract :
The study explores consumer behaviour and price sensitivity in urban markets with a sample size of 30 respondents. It examines how urban consumers react to price changes, discounts, brand preferences, and purchasing decisions. The research highlights key factors influencing buying behaviour and provides insights into pricing strategies suitable for urban retail markets.
Keywords : Consumer behaviour, price sensitivity, urban markets, buying behaviour, pricing strategy